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On-Page SEO bEST Practices

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On-Page SEO Best Practices: The Complete Guide

On-page SEO refers to optimization techniques that are implemented directly on a web page to improve its rankings in search engines like Google. Unlike off-page SEO which focuses on building links and earning citations, on-page SEO is entirely under your control and can have an immense impact on your site’s discoverability and traffic.

In this comprehensive guide, we’ll explore the most important on-page SEO factors you need to know about and provide actionable tips to optimize your web pages.

Keyword Research

Thorough keyword research is the foundation of any good SEO strategy. You need to identify relevant keywords and keyword phrases that your target audience is searching for so you can optimize your content accordingly. Here are some key aspects of effective keyword research:

Choosing Target Keywords

  • Focus on keywords aligned with your business offerings and target customer interests. Don’t stuff unrelated keywords.
  • Research keyword difficulty using tools like SEMrush or Ahrefs. Avoid highly competitive keywords early on.
  • Go after longer tail variations of core keywords for easier wins, e.g. “meditation benefits” instead of just “meditation”.
  • Identify keywords your competitors are ranking for using SEMrush’s Organic Research tool.

Keyword Intent Research

  • Classify keywords by informational, navigational, or transactional intent.
  • Informational keywords like “how to meditate” imply the user wants to learn something.
  • Navigational keywords like “Headspace app” indicate the user is looking for a specific site or page.
  • Transactional keywords like “online meditation course” suggest the user intends to make a purchase.

Long Tail vs Short Tail Keywords

  • Long tail keywords are more specific multi-word phrases like “benefits of morning meditation”.
  • Short tail keywords are generic single words like “meditation”.
  • Long tail keywords are easier to rank for and indicate strong user intent.
  • Short tail keywords get higher traffic but are very hard to rank for as a new site.

Content Optimization

Your page copy and content have to be optimized for your target keywords in order to rank well in search results. Follow these content optimization best practices:

Writing Keyword-Focused Content

  • Research target keyword difficulty scores using SEMrush or Ahrefs.
  • Front-load keywords in your content, placing them in the title, first paragraph, headers, etc.
  • Focus on closely related long-tail keyword variations to support your main keywords.
  • Answer searcher questions and provide useful information tailored to keyword intent.

Using Keywords in Titles and Headers

  • Include primary and secondary keywords in your page title and in H1/H2 headers on the page.
  • Don’t over-optimize, keywords shouldn’t feel spammy or overstuffed.
  • Have a unique title tag for each page.

Keyword Density Optimization

  • Aim for a keyword density between 1-3% for main keywords, more for long tails.
  • Don’t overdo it, Google may penalize unnaturally high keyword densities.
  • Check keyword density with tools like Yoast SEO.

Synonym Usage

  • Sprinkle synonyms and related phrases of your main keywords through your content.
  • Vary your language and phrase variations to sound more natural.
  • Synonyms improve topic relevance beyond just repeating the same keyword.

Localization and Translation

  • Pay attention to local language nuances, translations and adaptations.
  • For global sites, provide translated content for target regions.
  • Localize keywords and phrases when creating content for specific geographic regions.

Titles and Headers

Optimizing your page titles and headers tags (H1, H2, H3) helps search engines understand your page’s topic and what it’s about.

Title Tag Optimization

  • Place primary keyword close to the beginning of the title tag.
  • Keep titles under 60 characters in length.
  • Have a unique, descriptive title for each page that summarizes the content.
  • Avoid duplicating the H1 header tag verbatim in the title.

H1 Optimization

  • Have only one H1 tag on each page.
  • Incorporate primary and secondary keywords in the H1 tag.
  • Place the H1 tag near the top of the content.
  • Keep it short, concise and descriptive.

H2/H3 Optimization

  • Break up page content with H2 and H3 tags to highlight sections.
  • Incorporate long-tail variations of your keywords in headers.
  • Use headers to improve scannability and readability.

Title and Header Keyword Placement

  • Primary keywords go in the title tag and H1 header when it makes sense contextually.
  • Additional keywords go in H2, H3 headers scattered throughout content.
  • Avoid awkwardly shoehorning keywords into headers. Keep them natural.

Body Content

Optimizing your page’s body content involves strategic keyword placement, LSI keywords, image alt text, link anchor text and more.

Keyword Placement in Content

  • Use keywords naturally in the first and last paragraphs.
  • Sprinkle keywords through content at 1-3% density.
  • Highlight keywords with formatting like bolding or bullet points.

LSI Keyword Usage

  • Incorporate LSI (latent semantic indexing) keywords related to your main keywords throughout content.
  • LSI keywords include synonyms, plural forms, related phrases, etc.
  • This improves topical relevance beyond just repeating the exact keyword.

Image Alt Text Optimization

  • Include main and LSI keywords in alt text of images on the page.
  • Format like “Young woman meditating by the ocean” – natural phrases with keywords.
  • Don’t overstuff! Google will pick up on spammy patterns.

Outbound Link Anchor Text

  • Vary anchor text of outbound links pointing to other sites.
  • Sprinkle target keywords naturally as anchor text for some outgoing links.
  • Avoid over-optimization patterns like exact match anchor text.

Technical Optimization

There are also some technical elements to optimize including URL structure, canonical tags, indexation and site speed.

URL Structure and Keywords

  • If possible, include primary keywords in the page URL and filename.
  • Keep URLs short and hyphen-separated.
  • Avoid excessive longtail keywords in URLs.

URL Slug Optimization

  • Slugs are the last part of a URL like “meditation-guide” after a final slash.
  • Keywords in slugs passed more value than earlier in URLs.
  • Keep slugs short, hyphen-separated and descriptive.


Indexation Directives

  • Use meta robots noindex tags on pages you don’t want indexed.
  • nofollow links you don’t want passing PageRank or creating site links.
  • Block or unblock pages from search spiders with meta directives.

Site Speed Optimization

  • Faster sites tend to rank higher with all else being equal.
  • Optimize images, enable caching, minimize redirects, and other speed optimizations.
  • Page speed is a ranking factor – don’t let a slow site hold you back!


Using structured data markup enables your pages to rank for rich snippets – special displays of content in search results. Markup for Rich Snippets

  • Use microdata, JSON-LD or RDFa to markup pages.
  • This enables rich results for your brand logo, reviews, events, products and more.
  • Test in Google’s Structured Data Testing Tool.

OpenGraph Markup for Social Sharing

  • Add OpenGraph meta tags to control how pages appear when shared on social media.
  • This includes the title, description, preview image and other metadata.
  • Ensure your social shares make a good impression!

App Linking Markup

  • Use Apple App Site Association and Android Asset Links files to deep link from search to your native app.
  • Requires you to have an iOS or Android app with configured deep linking support.
  • Enables a “Launch App” search result for keywords related to your app.


Making your website accessible to all users enhances SEO in addition to being socially responsible.

Alt Text for Images

  • Add descriptive alt text to every image on your site.
  • Blind users rely on alt text read aloud by screen readers.
  • Avoid meaningless phrases like “graphic” or not having any alt text.

ARIA Roles for Interactive Elements

  • Use ARIA roles to make non-text elements understandable for screen readers
  • For example, <div role="button">Click Here</div> expresses a div functions as a button.
  • Important for accessibility of interfaces relying on divs for buttons, sliders, etc.

Semantic HTML Tags

  • Use header, nav, main, footer and other semantic HTML5 elements.
  • Assistive devices understand their meaning better than just divs.
  • Search engines also give weight to semantically meaningful markup.

Color Contrast

  • Content must have sufficient color contrast to be readable.
  • This includes text contrast on various background colors.
  • Check contrast ratios with tools like WebAIM’s color contrast checker.

Internal Linking

Internal links are an important but often overlooked on-page SEO factor. Structure your site’s internal links properly with these tips:

Links to Topically Relevant Pages

  • Link from one on-site page to another when relevant to the content.
  • For example, link to your meditation classes page from your meditation benefits content.
  • Relevance is more important than keyword anchor text.

Keyword-Optimized Anchor Text

  • Use target keywords as anchor text for some internal links.
  • Vary anchor text, don’t link every mention of a page with the exact keyword anchor text.
  • Keep anchor text natural and conversational, not overtly optimized.

Link Equity Distribution

  • Allow “link juice” to flow evenly across your site’s structure.
  • Don’t isolate pages without many inbound or outbound links.
  • Consider information architecture that evenly distributes relevance.

Avoiding Orphaned Pages

  • Make sure all pages are linked together effectively.
  • “Orphaned” pages with very few links run the risk of not being indexed.
  • Ensure pages aren’t orphaned through intentional information architecture.

Media Optimization

In addition to text content, also optimize images, videos and other media on your pages.

Image File Names and Alt Text

  • Give images descriptive file names incorporating keywords, not random strings.
  • As mentioned above, provide keyword-rich alt text for every image.

Video File Names, Transcripts, and Metadata

  • Include keywords in video file names, titles and metadata descriptions.
  • Provide a text transcript of the video contents.
  • Optimize YouTube video titles, descriptions and tags.

Audio File Names and Transcripts

  • Similar to video optimization, use keyword-rich titles, mp3 file names and provide transcripts.
  • If the content is mostly spoken word, text transcripts are especially important.

Mobile Optimization

With more searches happening on phones and tablets, having a mobile-friendly site is extremely important for SEO and usability.

Responsive Design

  • Use responsive design principles with CSS media queries.
  • Content should dynamically resize and rearrange seamlessly on any screen size.
  • Avoid horizontal scrolling or tiny font sizes on mobile.

Accelerated Mobile Pages (AMP)

  • Implement Google’s AMP spec for ultra-fast loading mobile pages.
  • AMP pages load nearly instantly with optimized caching and stripped down HTML/CSS/JS.
  • Displays in mobile search results with link to full site.

Apple App Store Optimization

  • Optimize your iOS app’s App Store listing for rankability.
  • Carefully craft the title, description, keywords and icon.
  • Follow Apple’s guidelines and best practices.


Optimizing for local search results has become increasingly important. Here are some top localization SEO tips:

Multilingual Content

  • For global businesses, provide translated versions of pages in each target language.
  • Adapt content not just direct translations – adjust for local culture, terminology, etc.

Location-Specific Pages

  • Have landing pages tailored specifically to each location and region you serve.
  • Include geo-targeting signals like city names and “near me” keywords.

Local Business Schema Markup

  • Use markup for local business info like address, phone number and opening hours.
  • Helps search engines understand your business location(s).
  • Enables search features like business snippets, map packs and virtual assistants.


Analytics platforms like Google Analytics allow you to measure the impact of your SEO efforts. Here are key reports and metrics to monitor:

Search Engine Traffic Analysis

  • Monitor organic search traffic to see if your rankings and visibility is increasing.
  • Segment by keyword, landing page, country, device type and other filters.

Clickthrough Rates

  • Clickthrough rate (CTR) measures how enticing your snippets and listings are.
  • Improving CTR indicates your relevance and click appeal is getting better.

Bounce Rates

  • Bounce rate shows how engaging your content is after clickthrough.
  • Lower bounce rates imply you’re satisfying searchers upon landing.

Keyword Ranking Reports

  • Use rank tracking software to monitor your page rankings for target keywords.
  • Identifies both increases and decreases in ranking positions.

Site Crawl Errors

  • Crawl stats show indexing issues Google encountered on your site.
  • Diagnose and fix crawl errors to ensure search spiders can fully index your site.


Implementing strong on-page SEO entails everything from keyword research and optimized content to technical configurations and analytics. This comprehensive guide provided actionable tips for each aspect of on-page optimization to help boost your search rankings.

On-page SEO establishes the foundation upon which other efforts like link building are layered for maximum effectiveness. Our SEO services incorporate proven on-page and off-page techniques tailored to your business goals.

To learn more, feel free to <a href=””>explore Optimized24’s SEO tools</a> or <a href=””>contact us</a> today to speak with a search marketing specialist. We’re happy to provide an assessment of your site’s current SEO health and offer strategic recommendations to increase visibility and traffic from organic search.

Frequently Asked Questions

What are the most important on-page SEO elements?

The most crucial on-page factors are keyword-focused content, optimized title tags and headers, effective internal linking, image optimization, site speed, and mobile responsiveness. Ensuring these elements are properly implemented provides the foundation for ranking well.

How much should I focus on keyword density?

You don’t need to obsess over exact keyword densities. Aim for densities between 1-3% for main keywords, higher for long-tails. Sprinkle through naturally without awkward repetition.

What’s more important, on-page SEO or off-page SEO?

They are both important and work hand-in-hand. On-page SEO ensures your site is structured properly for search spiders. Off-page SEO refers to building high-quality links and citations to signal relevance. Ideal SEO utilizes both on-page and off-page factors.

How do I improve my site’s mobile optimization?

Make sure your site follows responsive design principles and dynamically adapts layouts across screen sizes. Optimize loading speed and consider implementing Google’s Accelerated Mobile Pages (AMP) framework. Also ensure app store optimization for any iOS or Android apps.

How often should I optimize existing content?

Revisit existing content every 3-6 months to update and improve the keyword targeting and on-page elements as needed. SEO is an ongoing process as new keywords and competitors emerge over time. Regular tune-ups are recommended.

Link Building and Off-Page SEO

While on-page optimization establishes the base, off-page SEO is also crucial for rankings. Let’s explore some best practices for link building and other external factors:

High-Quality Backlinks

  • Focus on getting backlinks from reputable websites with relevance to your industry.
  • Guest posting and contributor articles on authority sites are great link earning opportunities.

Link Velocity

  • Natural linking can’t be rushed – don’t blast out link requests.
  • Build links slowly and steadily over time to avoid triggering spam filters.

Link Ratio

  • Strive for a balanced, natural link ratio from a diverse range of external sites.
  • Avoid getting all links from just a few domains or looking unnaturally spammy.

Social Shares as Links

  • Leverage social media to gain high-quality backlinks through shares.
  • Getting mentioned or linked to from popular accounts acts as a third-party endorsement signal.

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Disavowing Toxic Links

  • Check your backlink profile regularly and disavow low-quality or sketchy links.
  • Prune bad links using Google Search Console to avoid manual penalties.

Ranking Factors Beyond Links

It’s a common misconception that backlinks alone control rankings. Many other on-page and off-page factors matter as well:

Click Through Rates

  • Pages with higher CTRs tend to rank better when accounting for other factors.
  • Enticing snippets and appealing SERP presentations boost click through rates.

Bounce Rates

  • Lower bounce rates indicate visitors are satisfied with the content.
  • Google aims to surface pages that satisfy search intent.

Site Speed

  • Faster sites tend to outrank equally strong but slower competitors.
  • Site speed is becoming more important as a ranking factor.

Social Signals

  • Links and mentions from popular social media sites carry authority and trust signals.
  • Having an active social media presence is beneficial for SEO.

Local Listings

  • Verify and optimize business listings on sites like Google My Business.
  • Strong local SEO relies heavily on accurate directory listings and reviews.


That covers some additional essential tips for off-page SEO and other ranking factors beyond just on-page optimization. Remember to focus on building high-quality links slowly over time and nurturing other signals like positive social proof and fast site speed. SEO success requires a holistic approach across many variables. Our team specializes in creating fully integrated SEO plans tailored to your specific business goals and targets.

To learn more, feel free to analyze or check out our SEO tools for a personalized site assessment and strategic consultation. We’re excited to help take your online visibility to the next level through proven organic search best practices.

Measuring SEO Results

Once you’ve implemented on-page and off-page SEO best practices, the next step is tracking progress through key analytics and metrics. Here are some important aspects of measuring SEO results:

Rank Tracking

  • Use rank tracking software to monitor keyword rankings in Google and other search engines.
  • Identify increases or decreases for target keywords to gauge performance.
  • Segment rankings by country and device type.

Organic Traffic

  • Analyze organic search traffic data in Google Analytics.
  • Segment by keyword, source, page, country and other dimensions.
  • Look for positive trends over time.

Goal Conversions

  • Tie SEO efforts to business goals like email subscribers, purchases etc.
  • Track goal conversions from organic traffic to calculate SEO ROI.


  • Higher click-through-rate indicates greater searcher satisfaction and relevance.
  • Benchmark against competitors.

Bounce Rate

  • Lower bounce rates imply searchers are finding what they want upon click through.
  • Can segment bounce rate data by source, keyword, landing page etc.

Links Gained

  • Track total backlinks gained over time with link tracking tools.
  • Monitor new links pointing to your site.


  • Check site crawl stats in Google Search Console for indexing issues.
  • Number of pages indexed and indexation rate metrics.

Competitor Comparison

  • Compare your SEO metrics over time to competitors.
  • Useful for relative benchmarking and context.

Improving Underperforming Content

If certain pages are underperforming for targeted keywords, here are some tips to diagnose and improve the content:

Re-evaluate Keyword Targeting

  • Consider adjusting your keyword targeting for the page.
  • Research new keyword opportunities with lower difficulty.

Refresh the Content

  • Update the copy to be more relevant and focused on intent.
  • Add new sections that directly answer searcher questions.

Enhance On-Page Elements

  • Optimize page titles, meta descriptions, headers, media etc.
  • Tighten up technical elements like site speed.

Earn Additional Links

  • Build more high-quality links pointing to the page.
  • Prioritize over other pages in your link building efforts.

Promote on Social Media

  • Share the page on social media and relevant online communities.
  • Ask partners or influencers to share and link as well.

Analyze the Competition

  • Review competitors ranking for the keywords.
  • See what their pages do better from an SEO perspective.

With a combination of refreshed content, enhanced on-page elements, additional links, social promotion, and competitive analysis – you can breathe new life into underperforming pages over time. SEO is an iterative process, keep testing and improving.

SEO Content Promotion

Publishing optimized content is just the first step – you also need to actively promote it to gain links, social shares, and exposure. Here are some top content promotion tips:

Syndicate Content

  • Repurpose your content through guest posts and contributor networks.
  • Include a link back to the original piece.

Social Media Engagement

  • Share your content across social channels.
  • Engage with your audience and communities.

Link Insertions

  • Request backlinks from websites where the content would add value for their audience.
  • Make sure link requests are contextual and relevant.

Link Roundups

  • Compile the best pages on your site and pitch them for inclusion in relevant link roundup posts in your industry.

Link Reclamation

  • Find broken links pointing to old or irrelevant pages and ask for them to be updated to your new content.

Paid Social Amplification

  • Consider promoted posts on social media to increase reach, clicks and shares.
  • This can lead to downstream organic benefits too.

Email Newsletters

  • Promote new content in your email newsletters and notifications.
  • Segment subscribers by interest area for targeted promotions.

By continually promoting new and existing content across multiple channels, you compound the SEO benefits over time. Consistency and persistence with promotion underpin sustainable organic growth.

Common SEO Mistakes to Avoid

As you optimize your site for search, be sure to avoid these common SEO pitfalls:


  • Don’t go overboard stuffing keywords unnaturally throughout content.
  • It will trigger spam filters and lead to penalization.

Thin Content Pages

  • Avoid creating pages with little value just to target more keywords.
  • Focus on quality over quantity for substantive pages.

Duplicate Content

  • Be aware of duplicate content issues across sections of your site.
  • Use canonical tags to consolidate pages with similar content.

Slow Site Speed

  • Don’t let a slow, bloated site undermine your SEO efforts.
  • Optimize images, enable caching, minimize redirects and server response times.

Low Quality Link Building

  • Avoid manipulative link practices like private blog networks (PBNs) and excessive guest posting.
  • Stick to relevant, authoritative sites for natural linking.

Bad Mobile Optimization

  • Don’t ignore mobile SEO – optimize for all devices and screen sizes.
  • Leverage Google’s mobile-first indexing rollout.

Lack of Promotion

  • Creating content isn’t enough – actively promote it through social media, outreach etc.
  • Amplify your efforts to gain more eyeballs.

Ignoring Local SEO

  • Ranking locally takes optimization beyond just generic SEO.
  • Implement location-specific pages, schema markup, directories and reviews.

By steering clear of common mistakes and sticking to white hat best practices – you’ll find greater success and avoid issues down the road. SEO requires diligence, but pays dividends long-term.

Looking Ahead with SEO

The world of search marketing is always evolving with new techniques, competitors and algorithm updates. While foundational SEO elements remain stable, you need to stay nimble and open-minded. Here are some areas to keep an eye on:

Voice Search Optimization

  • Optimize content for conversational long-tail voice queries.
  • Focus on natural language and question-and-answer schema markup.

Artificial Intelligence

  • Leverage AI for better insights into search behavior and optimization opportunities.
  • But also be aware of risks as search algorithms grow more advanced.


  • Provide customized experiences and recommendations for site visitors.
  • Personalization allows more tailored SEO content for user segments.

Video SEO

  • Optimize online video with transcripts, structured data and compelling thumbnails.
  • Video consumption is rising across search and social media.


  • Continually adapt SEO for new regions and languages as you expand globally.
  • Each market has its own unique needs and optimization nuances.

The SEO landscape will keep changing. Stay nimble, listen to your audience, and always keep learning. With smart adaptation, SEO can continue driving growth for your business into the future.

Leveraging SEO and PPC Together

SEO and PPC can work hand-in-hand to amplify results. Here are tips on integrating organic and paid search:

Shared Keywords

  • Align PPC keywords with targeted SEO keywords where appropriate.


  • Use PPC ads to promote content designed to rank organically.


  • Retarget organic visitors with PPC ads for abandon carts or related products.

Location Targeting

Branded Campaigns

  • Use PPC to defend branded keywords from competitors.

Long Tail Keywords

  • SEO can economically target long tail keywords PPC would miss.

Testing Opportunities

  • Try out new keywords with PPC before investing in SEO content.

Enhanced Analytics

  • Connect PPC and SEO data for holistic insights.

Mobile Synergies

  • Mobile optimizations boost both organic and paid search on smartphones.

With strategic integration, PPC and SEO together can generate more value than either could alone. Treat them as complementary components of your digital marketing strategy.

Tools for SEO Success

The right tools are invaluable for executing and monitoring your SEO strategy efficiently. Here are some of our favorite SEO tools:


  • Backlink analysis
  • Organic keyword research
  • Competitor tracking


  • Keyword difficulty scores
  • SEO audits
  • Rank tracking

Surfer SEO

  • On-page optimization
  • Technical site audits
  • Action plan recommendations

Moz Pro

  • Rank tracking
  • Site crawl stats
  • Link building intelligence

Screaming Frog

Google Search Console

  • Indexing stats
  • Manual actions
  • Impression share metrics

Google Analytics

  • Organic acquisition reports
  • Goal conversion tracking
  • Custom dashboards

The best SEO strategies combine specialized tools for research, analysis, tracking and reporting. Our team stays on top of the latest and greatest tools to boost campaign performance.

SEO in eCommerce

SEO is especially crucial for eCommerce sites to drive qualified traffic and sales. Here are some eCommerce SEO tips:

Optimize Product Pages

  • Include target keywords in product titles, descriptions and specs.
  • Optimize image file names and alt text.
  • Use schema markup for rich snippets.

Focus on Keywords

  • Identify high-conversion keywords around products, categories and searches.
  • Go beyond just informational keywords.

Enhance Site Search

  • Optimize internal search results and recommendations.
  • Provide autosuggest, search corrections and guided navigation.

Leverage Reviews

  • Product reviews help SEO if structured as schema markup.
  • Display key review snippets in search results.

Improve Site Speed

  • Faster sites tend to convert better.
  • Optimize images, enable caching, defer offscreen elements.

Enhance Mobile experience

  • Many product searches happen on smartphones.
  • Streamline checkout and account creation for mobile.

Analyze Competitors

  • See what products competitors rank for.
  • Research their SEO strategies.


  • Pay close attention to location-based results.
  • Adapt SEO for local languages and cultures.

Ecommerce SEO requires bringing sales context into content and technical optimizations tailored to product searches. Treat it as an ongoing process.

SEO for Lead Generation

SEO isn’t just about ecommerce sales. It’s also vital for lead generation. Here are some tips:

Identify Conversion Keywords

  • Research what searches bring high-quality leads.
  • Optimize for informational and transactional intent keywords.

Gate Lead Magnet Content

  • Put gated offers like guides behind lead forms.
  • Offer value in exchange for contact information.

Feature Calls-to-Action

  • Use action-focused keywords like “get quote” for CTA pages.
  • Make those pages highly conversion-optimized.

Integrate With PPC

  • Use PPC to amplify lead gen SEO content.
  • Retarget visitors to accelerate conversions.

Optimize Forms

  • Reduce form fields to minimum required.
  • Pre-populate information where possible.

Enhance Mobile Lead Flow

  • Simplify mobile call-to-actions and lead captures.
  • Reduce friction in mobile form fills.

Track Conversions

  • Connect SEO keywords and channels to lead goals.
  • Measure ROI of optimization changes.

SEO and inbound lead generation go hand in hand. Consistent conversion optimization and measurement will maximize quality leads.

International SEO Strategies

For global websites and businesses, adapting SEO for international audiences is key. Here are some tips for international SEO success:

Localized Content

  • Provide localized information and translations for each target country.
  • Don’t just rely on automatic translation tools.


  • Register country-code top level domains (ccTLDs) to geo-target specific regions.
  • For example, .de for Germany, .fr for France etc.

Local Office Information

  • List local addresses, phone numbers and other business info on country/region pages.
  • Helps searchers find your nearest location.

Region-Specific Pages

  • Where relevant, have designated pages optimized for each region.
  • Can go beyond just different languages.

Local Search Optimization

  • Implement location keywords, schema markup, Google My Business listings etc.
  • Rank well for searches seeking local providers.

Multilingual Link Building

  • Build links from country-specific sites, directories, and publications.
  • Helps establish localized trust and authority signals.

International PPC

  • Run paid search campaigns tailored to each country/language.
  • Allows flexible targeting of regions.

Consistent Branding

  • Maintain consistent branding and messaging across regions.
  • Adapt to cultural nuances but stay recognizable.

The international SEO opportunity is vast but requires dedication to truly localization efforts. Take the time to optimize and translate for each market you serve.

SEO for Small Businesses

SEO is crucial for small businesses looking to gain brand awareness and website traffic. Here are some SEO tips for SMBs:

Focus on Core Products/Services

  • Identify your core offerings and build locally-optimized content around those keywords.

Claim and Optimize Listings

  • Register your Google My Business, Bing, Yelp and other directory listings.

Get Customer Reviews

  • Ask satisfied customers to leave online reviews on directory profiles.

Build Local Links

  • Get citations and links from local organization websites, directories and blogs.

Optimize for Mobile

  • Many local searches happen on smartphones. Ensure a streamlined mobile experience.

Analyze the Competition

  • Research what local SEO strategies your competitors are using successfully.

Produce Fresh Content

  • Consistently create new blog content as you are able.
  • Can hire freelancers if needed.

Leverage Social Media

  • Promote your content and engage followers on social media.
  • Links and mentions from local accounts are especially valuable.

Small business SEO requires maximizing your local visibility in creative ways. With persistence and dedication over time, the payoff through increased website traffic and brand awareness is immense.

SEO for Nonprofits

SEO can help nonprofits increase website traffic, donors, and volunteers. Here are some tips:

Identify Key Donor Segments

  • Research what motivates your different donor demographics.
  • Tailor content and keywords to each segment.

Produce Helpful Resources

  • Create informational guides and resources aligned to donor interests.
  • Use gated offers to capture emails in exchange for access.

Share Mission Stories

  • Feature stories that humanize your mission and demonstrate impact.
  • Help build an emotional connection with donors.

Partner With Influencers

  • Recruit industry influencers to help promote content and amplify your message.
  • Could be bloggers, brands, celebrities etc.

Make Donating Easy

  • Reduce friction in the donation process.
  • Optimize forms for mobile. Enable one-click payments.

Update Supporter Listings

  • Showcase lists of current donors, partners, and supporters on your site.
  • Displays social proof of involvement.

Measure Conversions

  • Track website conversions for donations, email signups, event registrations etc.
  • Quantify SEO’s impact.

Update Listings

  • Keep nonprofit directory and media listings up to date.
  • Consistent NAP information improves local SEO.

SEO allows nonprofits to significantly expand their reach and promote their mission to new audiences. Every supporter counts when trying to make a difference.

SEO Career Guide

As SEO grows in demand, more people are exploring it as a career path. Here are some tips for aspiring SEO professionals:

Learn Technical Skills

  • Know your way around HTML, CSS and JavaScript.
  • Understand how to track and analyze site crawling and indexing.

Master Content Strategy

  • Develop expertise in creating optimized, engaging content that converts.
  • Balance SEO optimization with human appeal.

Brush Up On Data Analysis

  • Learn to derive insights from website analytics and A/B test results.
  • Make data-informed recommendations.

Monitor Trends

  • Stay current on the latest SEO and digital marketing industry developments.
  • Adapt to evolving best practices and algorithm changes.

Develop Reporting Skills

  • Be able to summarize and present SEO reports in a clear, logical manner.
  • Know which metrics and KPIs to highlight.

Understand Psychology

  • Grasp what makes searchers click on listings and ads.
  • Apply psychological principles to conversion rate optimization.

Collaborate Cross-Functionally

  • Work with teams across technology, content, analytics and more.
  • Be the internal SEO expert and consultant.

Build Expertise

  • Continually expand your skills and specialize in an SEO niche.
  • Establish yourself as a thought leader.

SEO is an exciting, fast-paced field with lots of potential for growth. Those who master both technical and soft skills will rise to the top.


What are some common SEO mistakes to avoid?

Some common SEO mistakes include over-optimizing content, having thin or duplicate content, slow site speed, low quality links, poor mobile optimization, not promoting content, and ignoring local SEO factors. Avoiding pitfalls like these is key for SEO success.

How can I learn SEO skills?

Some recommendations for picking up SEO skills are taking online courses, reading SEO blogs/forums daily, reviewing marketing whitepapers, performing your own keyword research, analyzing competitors’ strategies, and staying on top of SEO trends and algorithm updates. Hands-on practice coupled with reading is the best approach.

How long does it take to see SEO results?

It varies, but often takes 2-4 months to begin seeing gradual results from SEO efforts, especially for newer sites trying to rank for competitive keywords. Rankings can fluctuate frequently. Consistency over the long-term is key, SEO is an ongoing process.

What are tactics to avoid Google penalties?

Stick to white hat, ethical practices outlined in Google’s guidelines. Avoid manipulative tactics like keyword stuffing, hidden text/links, paid links, scraping content, cloaking, etc. Be patient and focus on high-quality linking from relevant sites to earn rankings naturally.

How can I track my SEO progress?

Use rank tracking and site crawler tools to monitor keyword rankings and indexation. Analyze organic traffic and conversions in Google Analytics. Review link profiles periodically. Benchmark against competitors. Measure against key page and conversion KPIs. Consider an SEO reporting dashboard.

How often should I optimize existing content?

Revisit old content every 3-6 months to freshen it up. Update keyword targeting, add better headers, improve page speed, embed new media, and polish the copy. Promote it again on social media. Refreshing evergreen content helps maintain relevance.

Optimizing for Featured Snippets

Ranking #1 overall is great, but getting your site featured directly in the featured snippet carousel above search results is even better. Here are some tips for optimizing to try and earn featured snippets:

Identify Trigger Queries

Answer the Question Clearly

  • Structure content to directly and succinctly answer the featured snippet query.

Include Schema Markup

  • Use structured data markup like FAQ schema to stand out.

Craft Eye-Catching Headlines

  • Compelling titles that create curiosity help get clicked and ranked.

Follow Snippet Guidelines

  • Review Google’s format guidelines and optimize accordingly.

Check Competitor Snippets

  • See what rivals are ranking for and learn from their optimization.

Promote New Content

  • Amplify new content targeting featured snippets through links and shares.

Monitor Performance

  • Track impressions and clicks on your snippets using analytics.

Earning featured snippets takes strategic optimization tailored to standing out for specific queries. But the additional visibility can provide tremendous traffic.

Leveraging AMP Pages

Google’s Accelerated Mobile Pages (AMP) framework allows for ultra-fast loading mobile pages. Here are tips for leveraging AMP to boost SEO:

Optimize Page Speed

  • AMP simplifies pages to the essentials for sub-second load times.

Implement AMP Components

  • Use AMP’s web components for things like media and forms.

Validate AMP Markup

  • Test pages through Google’s AMP validator to ensure proper setup.

Make Pages Discoverable

  • Use proper AMP URLs, sitemaps, and schema markup for indexation.

Link to Full Site

  • Include links from AMP pages back to full desktop site versions.

Track Conversions

  • Use analytics to measure goals and ROI from AMP traffic.

Monitor Adoption

  • Check Search Console and analytics for AMP usage and performance.

Promote AMP URLS

  • Raise awareness by linking to AMP pages where possible.

With a thoughtful AMP implementation, you can tap into the framework’s speed and mobile discoverability advantages.