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The Ultimate Guide to Using a Product Descriptions Generator Tool

Product descriptions are one of the most important elements of ecommerce websites. They provide customers with the information they need to evaluate a product and make a purchasing decision. However, writing effective product descriptions can be challenging and time-consuming. This is where a product descriptions generator tool comes in handy.

In this comprehensive guide, we will cover everything you need to know about using an AI-powered product descriptions generator to create optimized, high-converting product copy quickly and easily.

What is a Product Descriptions Generator?

A product descriptions generator is a software tool that uses artificial intelligence (AI) to automatically generate unique product descriptions based on a product title, product details, target keywords, and other inputs. The best product description generators use natural language generation technology to create human-like descriptions that effectively communicate the key selling points and benefits of a product to customers.

Key features of an advanced product descriptions generator include:

  • AI and machine learning – Uses neural networks and deep learning algorithms to generate relevant and engaging copy.
  • Natural language generation – Mimics human writing by using proper grammar, sentence structure and transition words.
  • Keyword analysis – Identifies optimal keywords to include based on search volume and competition.
  • Tone analysis – Adapts word choice and style for your target audience.
  • Multilingual – Creates product descriptions in multiple languages.
  • Graphical interface – Requires only basic text inputs to generate optimized copy.
  • Customization – Allows editing and reformatting the AI-generated descriptions.
  • Bulk processing – Can automatically generate 100s of product descriptions at once.

Benefits of Using a Product Descriptions Generator

Using an AI-powered product descriptions generator tool offers a number of benefits for ecommerce businesses and marketers:

1. Saves Time

Manually writing product descriptions for an entire catalog of products is extremely time consuming. Product description generators create optimized copy instantly with the click of a button. This allows you to scale your ecommerce content production quickly.

2. Improves Conversion Rates

AI-generated product descriptions are designed to highlight your products’ key features and benefits. This helps turn site visitors into paying customers by addressing their questions and concerns about a product. Optimized descriptions focused on relevant keywords can increase conversion rates by 5-15%.

3. Boosts SEO and Rankings

Including the right keywords naturally throughout your product copy helps boost your rankings in search engines like Google. A product description tool will analyze keyword search volumes to ensure your descriptions target high-value terms that customers are searching for.

4. Creates Consistent Messaging

Since the product descriptions are computer-generated, they will have a uniform writing style and messaging aligned with your brand voice. This consistency across all your product pages helps reinforce your brand image.

5. Saves Money

Hiring freelance writers or an agency to craft product descriptions is expensive. A product description generator provides high-quality copy at a fraction of the cost.

6. Scales Growth Efforts

As your ecommerce catalog grows, an AI assistant will be able to quickly generate optimized descriptions for new products launched. This enables you to keep up with the demands of a growing inventory.

What Makes an Effective Product Description?

Before we dive into how to use a product description generator, let’s overview some best practices for creating compelling product copy:

Focus on Benefits

Don’t just describe what the product is. Focus on the benefits it provides the customer and how it solves their needs or pain points. This helps motivate a purchase decision.

Use Emotional Triggers

Incorporate emotional keywords and phrases that connect with the customer on a deeper level, evoking positive feelings about the product. Examples: feel confident, stress-free, enjoy peace of mind.

Craft a Unique Value Proposition

Communicate what makes your product better than competitors’ offerings. Highlight special features only your brand provides.

Follow Proper Descriptions Format

Use an organized structure like: Intro hook > Problem > Solution > Key features > Benefits > Call-To-Action.

Optimize Length

Keep sentences and paragraphs short and concise. Aim for 100-150 words or a 3-5 minute read time. Avoid blocky walls of text.

Include Multimedia

Relevant images, videos, charts, etc. improve engagement. People process visual content 60,000x faster than text.

Localize for Markets

Adapt product messaging, translations and examples for each target country or language. This localization boosts international conversion rates.

How to Use a Product Descriptions Generator

Now that we’ve covered the basics, let’s go through the step-by-step process for using an AI assistant to create optimized product copy at scale:

Step 1: Provide Product Details

Begin by entering the product name, category or subcategory, SKU, unique specifications, color, size, etc. into the generator tool. Providing this foundational information allows the AI to understand the product and tailor the description accordingly.

Step 2: Input Keywords

Next, add relevant, high-value SEO keywords and search phrases that you want to target based on your keyword research. This ensures your product descriptions contain semantic keywords at just the right density to appeal to search engines and organic traffic.

Step 3: Customize Tone of Voice

Define the desired messaging tone you want to achieve. Select options like: formal, casual, conversational, friendly, knowledgeable, enthusiastic, etc. The AI will adapt word choice and style based on your inputs.

Step 4: Generate Descriptions

With the product data populated and parameters configured, auto-generate the initial product descriptions. The AI will instantly create unique paragraph-style copy for each product.

Step 5: Review and Refine

Read over the computer-generated descriptions to ensure they accurately convey the intended messaging while sounding natural. Use the editing feature to make tweaks so the tone, keywords and format align with your goals.

Step 6: Finalize and Publish

When satisfied with the content, export the polished product description for each product into a CSV, TXT or Excel file. Copy and paste the descriptions to your ecommerce product pages and publish.

Product Descriptions Generator Tools

Now let’s compare some top AI-powered product description generator tools on the market to consider using:

Optimized24 Product Description Generator

Optimized24 offers an advanced product descriptions generator tool enhanced by GPT-3 machine learning. Simply enter your product name and details to auto-generate engaging descriptions in seconds. Includes tone analysis and multilingual capabilities.

Copy.ai

Copy.ai leverages AI to create marketing copy, including product descriptions. It analyzes your website and competitors to optimize messaging. Has apps for Shopify, Amazon, Etsy.

Rytr

Rytr is an AI writing assistant to generate all types of marketing content, from emails and social posts to product descriptions. It promises human-like copy.

Cohere

Cohere can auto-generate product descriptions using its proprietary AI. Also offers editing capabilities to refine and customize the computer-generated text.

Ink Page

Ink Page uses AI to compose product descriptions and other long-form content. Includes options to edit, rearrange or rewrite the generated text before exporting.

Product Description Writing Tips and Best Practices

While AI can automate creating product copy at scale, human oversight is still required to fine-tune messaging. Here are some tips for optimizing product descriptions:

  • Conduct competitor research – Analyze top competitors’ product pages to identify effective descriptions templates and areas you can improve upon.
  • Tap into emotional desires – Trigger feelings of happiness, confidence, acceptance, freedom, security that your product can provide.
  • Quantify benefits – Use numbers to provide tangible proof of product benefits customers will achieve.
  • Use power words – Incorporate keywords like “best”, “fastest”, “highest quality” to convey strengths.
  • Write scannable copy – Use short sentences, bullet points, headings, and emphasis formatting to improve readability.
  • Check readability scores – Aim for grade level 8-10 and reading ease 60-70. Use free readability checker tools.
  • Optimize length – Follow the 100-200 word rule. 3-5 sentences per paragraph. No more than 15 paragraphs.
  • Include multimedia – Relevant product images boost conversions up to 90% and engagement.
  • Highlight value proposition – What problem does your product uniquely solve better than alternatives?
  • Localize descriptions – Adapt text, pricing, shipping details, imagery, and examples for each target country.
  • A/B test variations – Try different description versions and lengths to determine what converts best.

Product Descriptions Generator Case Study

Let’s examine a case study showing the results one leading retailer achieved using the Optimized24 product description generator:

The Company

  • Global fashion ecommerce retailer with over 1,000 products.

Challenges

  • Needed to scale product copy across all products and locales quickly.
  • Lacked resources to manually write so many unique descriptions.
  • Existing product descriptions were thin, poorly formatted, didn’t highlight benefits well.

Solution

Results

  • Reduced product description creation from 2 weeks per product to 2 minutes.
  • Cut outsourced writing costs by 50%.
  • Increased engagement time on product detail pages by 8%.
  • Saw conversion rates on product pages climb 12% in one month.
  • Improved product description readability from average of 68 to 84.

As this example demonstrates, leveraging an advanced product descriptions generator tool like Optimized24 can help ecommerce merchants scale high-converting product copy quickly and improve important metrics like rank, traffic, engagement and sales.

FAQs About Product Description Generation

Let’s review answers to some frequently asked questions businesses have about automating product descriptions creation:

What is the best length for a product description?

Aim for 100-200 words or a 3-5 minute read. Blocks of dense text will not get read. Use short paragraphs of 2-4 sentences.

How do you come up with product description ideas?

Study competitors’ listings, review customer questions/feedback, analyze product specs and benefits, brainstorm emotional keywords.

Can you use a product description generator for Amazon?

Yes, tools like Optimized24 work great for generating Amazon product listings that align with Amazon SEO best practices.

How can I improve my product description writing skills?

Read top-converting product listings, take copywriting courses, use templates, study persuasion psychology, get feedback from customers.

What makes a good product description title?

Use a specific product name, trigger emotional desire, highlight key benefit, include top keyword, keep under 60 characters.

How much should I pay someone to write product descriptions?

Outsourced product description writing usually costs $40-$60 per piece of copy. AI tools offer an affordable alternative.

Conclusion

Product descriptions are one of the most valuable elements of any ecommerce business. They can inform customers, build trust, and drive conversions. However, manually writing product copy at scale is extremely arduous. Implementing an AI-powered product descriptions generator tool allows you to automate the creation of optimized, engaging product descriptions quickly and efficiently.

If you’re looking to improve your product detail pages, ranking, and conversion rates through better product copy, a top product description creator like Optimized24 is an investment that can deliver significant ROI. Their advanced natural language generation and machine learning technology make it easy for anyone to auto-generate persuasive, unique product descriptions in just minutes.

Try out Optimized24’s free product description generator today to turn boring product pages into sales-driving assets that entice customers to buy!

  • Focus on the customer – Descriptions should focus on how the product benefits the customer specifically. Use “you” language.
  • Tell a story – Build narratives around the product origins, uses, or typical customers. Transport readers into experiencing life with your product.
  • Use microcopy – Short captions, tooltips, labels, and inline text can quickly communicate key features and functions.
  • Plain language – Avoid overly complex words. Write conversationally using simple terms easily understood.
  • Active voice – Use active verbs and sentences like “Our product does X”. Avoid passive “X is done by our product”.
  • Organize details – Group related features and benefits into neat paragraphs or bullet points. Logical flow improves scanning.
  • Highlight differentiators– Emphasize your competitive advantages and product innovations competitors lack.
  • Social proof – Weave in metrics, customer quotes, ratings and reviews that provide credibility.
  • Clear call-to-action – End with a specific CTA prompting the next step you want visitors to take.
  • Ongoing refinement – Continuously test and optimize descriptions based on real customer feedback and behavior.

Additionally, here are some common mistakes to avoid when writing product descriptions:

  • Overusing industry jargon or technical specs customers don’t understand. Write for a mainstream audience.
  • Generic claims that could apply to any similar product. Include specific details and concrete examples.
  • Blocks of dense text without visual formatting. Use bullet points, short paragraphs, emphasis, etc.
  • Hyperbolic language that over-inflates claims and sounds exaggerated. Use factual data.
  • Forgetting to highlight your USPs, competitive advantages and differentiation. Don’t assume customers already know.
  • Neglecting to localize descriptions for target regions with relevant examples, pricing, shipping, etc.
  • Failing to regularly test and optimize descriptions. Treat copy as fluid, not static. Iteratively improve based on data.
  • Perform competitor benchmarking – Analyze competitors’ product descriptions to identify their strategies, messaging, formats etc. This can reveal ideas to implement or pitfalls to avoid.
  • Conduct A/B/n tests – Try multiple description variations like length, keywords, features vs. benefits focused. See which convert best.
  • Measure results – Track key metrics like click-through-rate, time on page, bounce rate to gauge what content performs.
  • Check mobile friendliness – Ensure descriptions are readable and compelling on mobile screens where more shopping occurs.
  • Promote with PPC – Run paid ads pointing to product descriptions to get more eyes on your quality content.
  • Refresh regularly – Re-engage visitors by updating descriptions with new info, features, awards. Consider quarterly updates.
  • Get translated – Expand reach by creating localized descriptions in languages of your key export markets.
  • Optimize for SEO – Research keywords, craft SEO metadata, and profile in search engines for discoverability.
  • Enhance visually – Include relevant images, illustrations, diagrams, videos etc. to better demonstrate the product.
  • List specifications – Supplement marketing claims with tangible details – size, materials, capacity, configurations, etc.

When managing product descriptions at scale, consider these efficiency tips:

  • Leverage templates – Create master templates with sections and elements you can quickly customize per product.
  • Use intelligent tagging – Classify products with tags like benefits, features, seasonality to generate smart recommendations.
  • Integrate with PIM – Sync your product information management system so descriptions auto-populate latest data.
  • Set up workflows – Automate processes for creating, reviewing, approving, publishing descriptions.
  • Build a team – Train in-house writers or outsource transcription services to aid with copywriting.
  • Collaborate cross-functionally – Involve other teams like design, product development, localization to enhance content.
  • Maintain style guide – Document guidelines, terminology, branding and templates to align all descriptions.
  • Feed it quality training data – Provide the tool with your best selling products’ descriptions to learn from. Garbage in, garbage out.
  • Set the desired tone – Pick casual vs formal, knowledgeable vs enthusiastic etc. The generator will mimic the style.
  • Give sufficient inputs – Include product name, specs, features, comparative data, images etc. to craft accurate descriptions.
  • Key in industry terms – Supply relevant jargon, acronyms, internal tool names for the AI to incorporate naturally.
  • Guide with templates – Format descriptions consistently by providing templates with sections for the AI to populate.
  • Personalize per product – Avoid a one-size-fits-all approach. Tailor the inputs per product’s unique attributes and use cases.
  • Refine repeatedly – Don’t just accept the initial draft. Review, edit and retry generating the copy until satisfactory.
  • Check for plagiarism – Verify the AI does not duplicate content from other sites to avoid penalization.
  • Compare to competitors – Ensure your computer-generated descriptions stand out versus competitors’ product pages.
  • Test new angles – Experiment with different key features, benefits, selling points to emphasize per product.
  • Enforce brand voice – Correctly conveying your brand personality through the descriptions is critical.
  • Localize properly – Provide locale-specific inputs to adapt descriptions for target countries, languages and cultures.
  • Measure and iterate – Use analytics to identify highest converting descriptions and continuously improve the AI’s output.