Click and Run Instant SEO Report
Automatically scan your website and fix SEO errors
———————————————— Competitor Analysis
Gives you real data about your competitors and the keywords they are ranking for
Scan your content and find the percentage of human touch, make your article unique
Check your site speed and fix errors, speed up your site now.
Check out more tools for SEO
Product descriptions are one of the most important elements of ecommerce websites. They provide customers with the information they need to evaluate a product and make a purchasing decision. However, writing effective product descriptions can be challenging and time-consuming. This is where a product descriptions generator tool comes in handy.
In this comprehensive guide, we will cover everything you need to know about using an AI-powered product descriptions generator to create optimized, high-converting product copy quickly and easily.
A product descriptions generator is a software tool that uses artificial intelligence (AI) to automatically generate unique product descriptions based on a product title, product details, target keywords, and other inputs. The best product description generators use natural language generation technology to create human-like descriptions that effectively communicate the key selling points and benefits of a product to customers.
Key features of an advanced product descriptions generator include:
Using an AI-powered product descriptions generator tool offers a number of benefits for ecommerce businesses and marketers:
Manually writing product descriptions for an entire catalog of products is extremely time consuming. Product description generators create optimized copy instantly with the click of a button. This allows you to scale your ecommerce content production quickly.
AI-generated product descriptions are designed to highlight your products’ key features and benefits. This helps turn site visitors into paying customers by addressing their questions and concerns about a product. Optimized descriptions focused on relevant keywords can increase conversion rates by 5-15%.
Including the right keywords naturally throughout your product copy helps boost your rankings in search engines like Google. A product description tool will analyze keyword search volumes to ensure your descriptions target high-value terms that customers are searching for.
Since the product descriptions are computer-generated, they will have a uniform writing style and messaging aligned with your brand voice. This consistency across all your product pages helps reinforce your brand image.
Hiring freelance writers or an agency to craft product descriptions is expensive. A product description generator provides high-quality copy at a fraction of the cost.
As your ecommerce catalog grows, an AI assistant will be able to quickly generate optimized descriptions for new products launched. This enables you to keep up with the demands of a growing inventory.
Before we dive into how to use a product description generator, let’s overview some best practices for creating compelling product copy:
Don’t just describe what the product is. Focus on the benefits it provides the customer and how it solves their needs or pain points. This helps motivate a purchase decision.
Incorporate emotional keywords and phrases that connect with the customer on a deeper level, evoking positive feelings about the product. Examples: feel confident, stress-free, enjoy peace of mind.
Communicate what makes your product better than competitors’ offerings. Highlight special features only your brand provides.
Use an organized structure like: Intro hook > Problem > Solution > Key features > Benefits > Call-To-Action.
Keep sentences and paragraphs short and concise. Aim for 100-150 words or a 3-5 minute read time. Avoid blocky walls of text.
Relevant images, videos, charts, etc. improve engagement. People process visual content 60,000x faster than text.
Adapt product messaging, translations and examples for each target country or language. This localization boosts international conversion rates.
Now that we’ve covered the basics, let’s go through the step-by-step process for using an AI assistant to create optimized product copy at scale:
Begin by entering the product name, category or subcategory, SKU, unique specifications, color, size, etc. into the generator tool. Providing this foundational information allows the AI to understand the product and tailor the description accordingly.
Next, add relevant, high-value SEO keywords and search phrases that you want to target based on your keyword research. This ensures your product descriptions contain semantic keywords at just the right density to appeal to search engines and organic traffic.
Define the desired messaging tone you want to achieve. Select options like: formal, casual, conversational, friendly, knowledgeable, enthusiastic, etc. The AI will adapt word choice and style based on your inputs.
With the product data populated and parameters configured, auto-generate the initial product descriptions. The AI will instantly create unique paragraph-style copy for each product.
Read over the computer-generated descriptions to ensure they accurately convey the intended messaging while sounding natural. Use the editing feature to make tweaks so the tone, keywords and format align with your goals.
When satisfied with the content, export the polished product description for each product into a CSV, TXT or Excel file. Copy and paste the descriptions to your ecommerce product pages and publish.
Now let’s compare some top AI-powered product description generator tools on the market to consider using:
Optimized24 offers an advanced product descriptions generator tool enhanced by GPT-3 machine learning. Simply enter your product name and details to auto-generate engaging descriptions in seconds. Includes tone analysis and multilingual capabilities.
Copy.ai leverages AI to create marketing copy, including product descriptions. It analyzes your website and competitors to optimize messaging. Has apps for Shopify, Amazon, Etsy.
Rytr is an AI writing assistant to generate all types of marketing content, from emails and social posts to product descriptions. It promises human-like copy.
Cohere can auto-generate product descriptions using its proprietary AI. Also offers editing capabilities to refine and customize the computer-generated text.
Ink Page uses AI to compose product descriptions and other long-form content. Includes options to edit, rearrange or rewrite the generated text before exporting.
While AI can automate creating product copy at scale, human oversight is still required to fine-tune messaging. Here are some tips for optimizing product descriptions:
Let’s examine a case study showing the results one leading retailer achieved using the Optimized24 product description generator:
As this example demonstrates, leveraging an advanced product descriptions generator tool like Optimized24 can help ecommerce merchants scale high-converting product copy quickly and improve important metrics like rank, traffic, engagement and sales.
Let’s review answers to some frequently asked questions businesses have about automating product descriptions creation:
What is the best length for a product description?
Aim for 100-200 words or a 3-5 minute read. Blocks of dense text will not get read. Use short paragraphs of 2-4 sentences.
How do you come up with product description ideas?
Study competitors’ listings, review customer questions/feedback, analyze product specs and benefits, brainstorm emotional keywords.
Can you use a product description generator for Amazon?
Yes, tools like Optimized24 work great for generating Amazon product listings that align with Amazon SEO best practices.
How can I improve my product description writing skills?
Read top-converting product listings, take copywriting courses, use templates, study persuasion psychology, get feedback from customers.
What makes a good product description title?
Use a specific product name, trigger emotional desire, highlight key benefit, include top keyword, keep under 60 characters.
How much should I pay someone to write product descriptions?
Outsourced product description writing usually costs $40-$60 per piece of copy. AI tools offer an affordable alternative.
Product descriptions are one of the most valuable elements of any ecommerce business. They can inform customers, build trust, and drive conversions. However, manually writing product copy at scale is extremely arduous. Implementing an AI-powered product descriptions generator tool allows you to automate the creation of optimized, engaging product descriptions quickly and efficiently.
If you’re looking to improve your product detail pages, ranking, and conversion rates through better product copy, a top product description creator like Optimized24 is an investment that can deliver significant ROI. Their advanced natural language generation and machine learning technology make it easy for anyone to auto-generate persuasive, unique product descriptions in just minutes.
Try out Optimized24’s free product description generator today to turn boring product pages into sales-driving assets that entice customers to buy!
Additionally, here are some common mistakes to avoid when writing product descriptions:
When managing product descriptions at scale, consider these efficiency tips:
We help businesses and services rank on page 1 with AI
AI Writing Tools