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The Ultimate Guide to Word Counter Tools

Word counter tools are invaluable resources for writers, marketers, students, and anyone who works with text. These online applications provide instant analysis of text by counting words, characters, sentences, syllables, and more. They take the grunt work out of manually tallying up your content and help optimize writing for readability.

In this comprehensive guide, we’ll cover everything you need to know about word counter tools:

  • What they are and how they work
  • Key features and metrics provided
  • Benefits for your content
  • Top word counter tools to try

Plus plenty of actionable tips and advice for making the most of these handy writing aids. Let’s dive in!

What Is a Word Counter Tool?

A word counter, also called a word count tool or character counter, is an online application that analyzes text and provides detailed statistics about your writing. As the name suggests, it counts the number of words in a document. But the best tools go far beyond just word counts.

Word counter tools use algorithms to scan your text and instantly deliver a full report on metrics like:

  • Word count
  • Character count
  • Sentence count
  • Paragraph count
  • Syllable count
  • Readability scores
  • Average words per sentence

Advanced word counters also allow you to set goals for target metrics, exclude HTML and code from counts, and customize which statistics you want to see.

Online word counters are extremely easy to use. Simply copy and paste your text into the analyzer tool or upload a file. Within seconds, you’ll have a comprehensive analysis of your content.

Uses for Word Counters

Word counter software has many practical applications across school, business, marketing, writing, and personal use cases. Common uses include:

  • Checking word counts for assignments and papers. Students can verify that essays and reports hit the required word count.
  • Optimizing writing for search engines. SEO professionals use word stats to create content that follows best practices for keyword density and length.
  • Formatting content for publishing. For books and articles, word counters allow writers to match publisher guidelines for length.
  • Improving readability. The readability scores highlight dense, complex sections so writers can simplify language.
  • Avoiding fluff. Concise writing has more impact. Word counters identify where you’re using more words than necessary.
  • Checking translated content. If translating to another language, word counters can compare length between versions.
  • Analyzing documents. Get an overview of any text by seeing vital statistics like word count and averages.
  • Validating transcripts. Check automated transcripts against video or audio by verifying word and character counts.

As you can see, the applications are far reaching! Bottom line: word counter tools help optimize writing while saving time on manual reporting.

Key Features of Word Counters

While all word counting tools will deliver basics like word count, the best tools provide additional advanced metrics and customization options. Let’s take a look at some key features available:

Word Count

The total word count is the number one statistic you’ll get from any automated word counter. This reveals the length of your text content.

For blog posts and web pages, word counts help writers match search engine recommendations. Google prefers content in the 1,000 – 2,000 word range.

Longer-form content like guides and ebooks can hit 5,000+ words. Publishers also set word count minimums and maximums, so writers often need to tailor their manuscript length.

Look for word counters that break the total down by words per section. You may want separate counts for the introduction, body paragraphs, and conclusion.

Character Count

The character count includes letters, numbers, spaces, punctuation, and symbols.

With or without spaces is another helpful breakdown. Characters excluding spaces tell you the length of the text content itself. Characters with spaces show the full document length including white space formatting.

Why does character count matter? In some contexts like Twitter posts or PDF meta descriptions, you can only use a set number of characters. A character counter allows you to double check that your content fits.

Readability Scores

How readable is your text? Readability scores measure the complexity and grade level of your writing. They analyze factors like word length, sentence length, and syllable count.

Popular readability metrics provided by word counters include:

  • Flesch Reading Ease: Rates text on a 100 point scale. Higher scores indicate easier reading levels.
  • Flesch-Kincaid Grade Level: The grade level needed to comprehend the text. Lower grade levels mean more reader friendly writing.
  • Gunning Fog Index: Estimates the years of education needed to understand the content. Lower fog index is better.
  • SMOG Index: Stands for “Simple Measure of Gobbledygook”. Estimates the reading grade level like the Flesch-Kincaid score.
  • Automated Readability Index: Also provides a letter grade and age recommendations for your text.

Checking these scores allows you to identify sections that use complex language and simplify the text. Most word processors don’t calculate readability metrics, so online tools fill that gap.

Additional Metrics

Word counters crunch numbers on several other statistics that offer helpful analysis:

  • Syllable count: Breaks down words into syllables which contributes to readability calculations.
  • Sentence count: Useful for improving text variety by consciously changing sentence length.
  • Paragraph counts: Reveals if your text is broken into well-formatted paragraphs.
  • Average words per sentence: Lengthy sentences are harder to read. This helps to shorten sentences.
  • Average syllables per word: More syllables tend to increase complexity. Helps flag multi-syllabic words for substitutions.

With all these metrics, word counters remove the tedious work of manual calculations. The algorithms do the math for you and instantly generate the text analysis report.

Customization Options

Every writer has unique goals and style guidelines depending on the context. The best word counter tools allow you to customize the experience:

  • Set targets: Input your target metrics for word count, readability scores, etc and the tool flags when content doesn’t match.
  • Select metrics to show/hide: Customize the report to only show the stats you care about.
  • Exclude HTML: Eliminate HTML code and symbols from word and character counts.
  • Save reports: Download results as a PDF or CSV file for record keeping.
  • Analyze multiple files: Batch upload several documents to get comparative data.

The ability to customize provides more relevant recommendations based on your specific goals.

Benefits of Using a Word Counter Tool

We’ve covered the key features and metrics provided by word counter tools. Now let’s explore some of the major benefits they offer:

Improves Readability

Readability scores are a goldmine for optimizing the clarity and ease of your writing.

The metrics pinpoint areas that use complex, academic language so you can simplify sentence structure and vocabulary. Cleaning up sections with low readability scores ensures your message resonates with readers.

You can also test readability at the document level. For example, blog posts should aim for 6th – 8th grade reading levels. Books and technical ebooks can be more advanced.

Word counters take the guesswork out of evaluating reading level. The data shows clearly if your content hits the ideal grade level for your audience.

Optimizes Content Length

Google recommends search-friendly web page content in the 1,500 – 2,500 word range.

For other contexts like guest posts, publishers often specify length requirements such as 500 words or 750 words.

Word counter tools help you nail the optimal word count by revealing whether your writing is too long, too short, or just right. The stats prevent wasted effort writing content that misses length guidelines.

Improves SEO

Word count and readability impact your web page SEO. Google rewards content written for users, not search engines.

Too short and search engines may not think the page offers enough value. Too long, complex, and rambling and Google worries you’re stuffing keywords.

Optimized word count and reading level signal that your page provides an engaging experience. Word counter metrics help fine tune content to align with SEO best practices.

Saves Time

Manually counting words, paragraphs, sentences, syllables and calculating averages is a tedious, time-consuming process.

Automated tools handle the number crunching instantly so you can focus on writing. For long documents, online word counters save you hours of manual analysis.

Structures and Formats Content

Ever finish writing then wonder if your paragraphs are the right length or sentences are too long? The statistics from word counters provide objective guidance.

You can set targets like:

  • Paragraphs between 4-8 sentences
  • Sentences 10-15 words long
  • Words 3-5 syllables

The metrics reveal how your actual writing matches those ideal targets. This allows you to edit more precisely.

Whether you’re writing a book, blog post, research paper, marketing content or more, word counters help structure well-formatted content optimized for every context.

Top 12 Word Counter Tools

Now that you know the many benefits of word counters, let’s explore some of the best options available online today:

1. WordCounter

WordCounter provides one of the most comprehensive word counting and text analysis tools available for free online. It calculates statistics like word count, character count, sentence count, paragraph count, and averages.

Use the options to exclude text from calculations and set goals for your targets. The readability grade level scores provided include the Flesch Reading Ease, Flesch-Kincaid, SMOG, and Dale-Chall tests.

WordCounter also checks grammar and spelling with languagetool integration. The meaningfully insights will help strengthen and optimize your writing.

2. Hemingway Editor

The Hemingway Editor highlights sentences and phrases that could be simplified to improve readability. The color-coded tool makes it easy to spot and fix problem areas.

This minimalist word counter shows readability grades, character and word counts, and reading time. The Hemingway Editor was designed to help you achieve clear, straightforward, concise writing.

3. Grammarly

Grammarly started as a grammar checker but has expanded to provide robust word count metrics and readability scores.

The browser extensions make Grammarly seamless to use across all your writing in Google Docs, MS Word, Twitter, LinkedIn, Gmail and more. Upgrade to Grammarly Premium to unlock vocabulary enhancements, plagiarism detection, and genre-specific writing analysis.

4. Slick Write

Slick Write offers a highly customizable word counter experience. Choose which metrics to show/hide and set targets for counts and readability scores.

The unique stats provided include number of monosyllabic and complex words. Slick Write is designed to help you optimize writing to up to a 10th grade reading level.

5. Readable

Readable quickly analyzes your document and shows scores for reading time, reading level, word count, and keyword density.

The Keyword Check highlights whether you have the right keyword frequency for SEO. Upload a draft or URL to see a comparison between your document and Readable’s recommendations.

6. WordCounter

Another popular option imaginatively named WordCounter, this tool displays stats for word count, character count, sentence count, paragraph count, and reading level.

Use handy options like excluding HTML and setting your own custom word count goals. The minimalist design makes this tool extremely easy to use for all writers.

7. Seotoolstation

Seotoolstation has a beautifully designed word counter that color codes your text to demonstrate reading level, keyword density, and more.

The unique stats shown include keyword density, LSI keywords, and percent of passive voice detected. Register for a free account to save reports and access additional SEO tools.

8. WordCounter

WordCounter is a versatile online word counter with a word cloud visualization of your top terms. The interactive design makes stats analysis fun!

The Text Analysis tool digs deeper into readability, keyword density, and dictionaries to strengthen your writing. Other useful tools integrate directly like a Rephraser, Grammar Checker, and Text Summarizer.

9. Online-Utility

Online-Utility offers a full-featured word counter and text analysis tool for free. The unique stats provided include number of verbs, nouns, adverbs, adjectives, and keywords.

Useful options allow you to set readability level targets and exclude numbers, non-words, and white spaces from counts. The analysis highlights spelling and grammar errors detected.

10. Word Calculator

Word Calculator has a perfectly simple design that calculates and displays word count, character count, sentence count, paragraph count, and reading time. No extra frills, just a clean tool that does the job.

11. WebFX Readability Test

The WebFX Readability Test checks how readable your content is using seven well-known readability formulas, from Flesch-Kincaid to Gunning Fog.

Simply input a URL or content. You’ll get reading grade levels, ease scores, word statistics, and writing tips tailored to your results. Useful for optimizing online content!

12. Textalyser

Textalyser analyzes your text and highlights statistics against average values to reveal how your writing compares. See where your word count, sentence length, and readability deviate from the norms.

Use Textalyser to tailor your writing to be more readable and align with best practices for online content.

Tips for Using Word Counters Effectively

Now that we’ve covered the top word counter tools available, here are some tips to use them effectively:

Define your goals

What metrics matter most for your content? Set word count, readability, keyword density, and syllable goals so the tool alerts you when metrics are off. Customizing prevents information overload.

Check readability early

Don’t wait until the end – analyze readability as you write. Simplify complex sections on the spot so you maintain an optimal reading level.

Break content into chunks

For longform writing, check stats by section. Scan the introduction, chapters, conclusion, etc separately to ensure consistency.

Use multiple formulas

Since readability formulas vary, check a couple different grade level scores like Flesch-Kincaid and SMOG to corroborate results.

Compare versions

Upload drafts to compare how edits impacted metrics. See if the changes moved the needle on readability, word count, keywords, etc.

Set length minimums

Too short content lacks substance. Set minimum word counts and character counts to ensure you fully cover topics.

Avoid keyword stuffing

High keyword density hurts readability. Keep keywords under 5% to avoid over-optimization penalties from search engines.

Check for fluff

Identify pronouns, transitional phrases, and weak verbs that contribute to wordiness. Tighten writing with impactful nouns and strong active voice.

Use built-in goal setting

If the tool allows it, set targets for grades, word counts, keyword frequency, etc. Visible goals keep you on track.

Download results

Save reports as PDFs and share with clients, collaborators, and stakeholders to demonstrate optimization.


We’ve covered a ton of ground on the features, benefits, and best uses of word counter tools. Let’s wrap up with some key takeaways:

  • Word counters provide invaluable statistics like word counts, readability metrics, character counts, and more to optimize your writing.
  • The tools help you simplify language, meet length guidelines, remove fluff, and align with SEO best practices.
  • Leading options like WordCounter, Hemingway Editor, and Grammarly make it easy to analyze any text for free online.
  • Set custom goals, compare versions, check by section, and save results to maximize value.
  • Use word counters early when drafting, not just at the end, to maintain optimal readability and word counts from the start.

Whatever your writing needs may be, integrating a word counter tool into your workflow will take your content to the next level.

Hopefully this guide gave you a comprehensive overview of how word counters work and how to make the most of them!

Track progress over time

Save reports from your drafts to see if metrics are improving over time. Word count, reading level, and other stats may fluctuate during editing. Tracking progress motivates you to achieve goals.

Check both long and short content

Word counters work for micro-content like social media captions all the way up to book manuscripts. Apply the same optimization process no matter the length.

Balance readability and keywords

Simplifying text typically improves readability. But take care not to remove important keywords in the process. Use word counters to strike that balance.

Set a consistent tone and style

Review your average sentence length, word choice, and passive voice use to ensure the tone remains cohesive. Word counters help identify inconsistencies.

Eliminate redundancies

The word cloud visualization many counters provide reveal repetitive words and phrases quickly. Remove or rephrase repetitious content flagged.

Compare your stats to averages

See how your word count, sentence length, and grade level stack up against the averages for your chosen genre and format. Then optimize accordingly.

Check shareability

Are sentences short enough to be easily shared on social media? Many tools highlight lengthy sentences that could be split up.

Use the export options

Download directly in word processing formats compatible with your workflow. Some counters even integrate right into Microsoft Word.

Leverage the plagiarism check

If the word counter tool you choose provides a plagiarism check, use it to detect copied or improperly cited content.

Evaluate visual complexity

Readability applies to visual elements too. Use word counters to determine if your images, charts, and tables use text that matches your document reading level.

Check reading speed

Review the reading speed estimate in words per minute. Reading speed varies greatly between digital and print. Optimize accordingly.

Do a risks and issues analysis

Higher readability scores mean wider audience reach. Evaluate risks if your content exceeds the average reading grade level of your target users.

Set reminders to check

It’s easy to overlook word count metrics after finishing a draft. Set calendar reminders to revisit the tool and comb for optimization opportunities before publishing.

Choose the right tool for the job

Some word counters offer more customization for content formatting; others provide superior plagiarism detection. Pick the tool with the ideal strengths for your needs.


To recap, word counter tools provide an incredible wealth of data to help strengthen your writing and meet goals. Define your target metrics, check frequently when drafting, set reminders, compare against averages, track progress over time, and choose the right tool. Optimizing with word counters ultimately makes your writing more readable,